— Packaging Design, Branding
Art direction, design, project management.
Created for ASDA in the UK, this range celebrated forgotten varietals and introduced them to a wider wine-loving audience.
The brand and labels were inspired by vintage travel posters. Custom typography is paired with found and archival illustrations, to create labels which are bold and eye-catching.
Winner: 2015 Best Design and Packaging in Wine, Drinks Business Awards
Highly Commended: Best design for a wine range, Drinks International
