Category: Branding

The brief was to create a strong, distinctive brand identity for Hemera Estate. The estate was originally known as Ross Estate and was undertaking a significant rebrand towards a more premium market and were seeking a brand identity which would reflect this change in focus.

The “Hemera” logotype was created as a custom font, specifically for Hemera Estate. The serifs are strong and chiselled, to represent a column-like structure. The flourishes were added to frame the logotype, whilst adding a level of sophistication to the identity.